Veronika Glitsch is a sustainable fashion researcher and educator at the University of Southeastern Norway. She also runs her own eco fashion label ‘Rethink’ and works as a tailor. Her main research is related to reducing garment disposal. The fit of ready-to-wear clothing of today is usually not shaped for representative bodies from the target group of a clothing production company. This often makes the user unable to wear well-fitting clothing to his or her body shape.Thousands of tons of hardly worn clothing is disposed every year. Our favorite clothing items are worn until they are worn out and we do like how they fit our bodies. That makes good fit one of the top solutions to how clothing potentially can be worn until they are worn out. Veronika Glitsch is a sustainable fashion researcher and educator at the University of Southeastern Norway. She also runs her own eco fashion label ‘Rethink’ and works as a tailor.

Her main research is related to reducing garment disposal.

The fit of ready-to-wear clothing of today is usually not shaped for representative bodies from the target group of a clothing production company. This often makes the user unable to wear well-fitting clothing to his or her body shape.

The fit of ready-to-wear clothing today is usually not shaped for representative bodies from the target group of a clothing production company. This often makes the user unable to wear clothes that are well-fitted to his or her body shape. Thousands of tons of hardly worn clothing is disposed every year.
Our favourite clothing items are worn until they are worn out and we do like how they fit our bodies. That makes good fit one of the top solutions to how clothing potentially can be worn until they are worn out. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx