The Scarcity Brain: How To Rewire Your Habits to Thrive with Enough | Michael Easter X Rich Roll
Rich Roll Rich Roll
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 Published On Feb 19, 2024

Rich sits down with Michael Easter to discuss his new book and New York Times bestseller, Scarcity Brain. Michael offers guidance on fixing the craving mindset and rewiring habits for a better life. To read more about this episode and peruse the full show notes, go here👉🏾https://bit.ly/richroll814
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FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MORGAN MCRAE
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TIMESTAMPS
00:00:00 Intro
00:01:27 Personal Journey with Sobriety
00:08:05 The Comfort Crisis and Inviting Hardship
00:12:36 Growing a Broader Understanding of Addiction
00:16:16 The Value of Hardship
00:20:45 Prevalence Induced Concept Change
00:24:35 The Short-Lived Appreciation for Modern Conveniences
00:28:03 Sponsor Break
00:29:33 The Scarcity Loop and Slot Machines
00:32:22 The Three-Part System of the Scarcity Loop
00:33:15 The Pervasiveness of the Scarcity Loop
00:40:49 The Schedule of Rewards
00:42:41 The Dopamine Release from Anticipation
00:45:21 Michael's Time In Iraq to Study the Drug Trade
00:48:12 Historical Examples of Addiction
00:49:04 The Scarcity Loop in Substance Addiction
00:50:32 The Unpredictability of Alcohol
00:53:09 The Peaks and Valleys of Sobriety
00:54:30 Exploring the Edges and Managing Intensity
00:55:39 Living A Balanced Life
01:00:55 Tools for Behavior Change
01:02:29 The Optimal Foraging Theory
01:04:15 The Optimal Stimulation Theory and Humans Today
01:06:11 Regulating Technology for Teens
01:08:18 "Opting In" Rather Than "Opting Out" of Technology
01:11:31 The Death of Boredom
01:14:23 Reinserting Boredom
01:16:59 Human Insatiability and Addition vs Subtraction
01:17:43 The Bridge Experiment
01:18:55 The Tendency to Add
01:22:32 Minimalism and Interesting Experiences
01:25:56 The Scarcity Loop and Outdoor Activities
01:27:51 The Scarcity Loop and Buying Habits
01:28:38 The Value of Time and Minimalist Lifestyles
01:31:51 The Loop and Problem Solving
01:34:05 The Future of Humanity
01:35:59 Enslavement to Technology
01:40:25 The Sweet Spot of Progress
01:41:22 Material Impacts on Daily Life
01:44:47 Bringing Adventure into Everyday life
01:47:37 Credits

* * * * *

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Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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