This talk was given at a local TEDx event, produced independently of the TED Conferences. Ken Hughes' work in behaviouralism has led him on an interesting journey. Ken spent a year experiencing something playful, something risky, something new that he had never done before, every day, for a year. Although it started off as a personal journey it quickly spread to those around him, in both his personal and professional life. Play, risk, creativity, and innovation is now a big part of Ken’s approach to helping blue-chip clients stimulate their organizational creativity, and by extension their innovation. ‘My passion’ Ken states ‘is to motivate others to unleash their creativity through a blend of discovery, fun, play, mischief and risks. Once you get started, it’s addictive’.

Enjoy Ken Hughes's TEDx University of Nicosia talk.

Ken Hughes is Europe’s leading consumer and shopper behaviouralist, and a global thought leader in the areas of shopper psychology, behavioural economics and neuromarketing.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)