Thank you for watching, please consider supporting the MagnaLume channel by clicking the ❤️THANKS button on this video.

This is part 2 of 4 of our 1970s Fads Flashback Series - "10 Fads You've Probably Forgotten About"

Here is part 1:    • 1970s Flashback - 10 Fads You've Prob...  
Here is part 3:    • 1970s Flashback III - 10 Even MORE Fa...  
Here is part 4:    • 1970s Flashback IV - 10 More Forgotte...  

The 1970’s were a fun and an occasionally bizarre time. These are 10 MORE far out fads from that era. If you weren’t born then, these might seem odd and hilarious. Although these may have been invented in a decade other than the 1970’s and still around today, during the 1970’s they were a fad; something that achieved brief, rapid mass enthusiasm and popularity and then died out just as quickly.

If you did live through 1970’s, these might bring back some amusing memories. Bell bottom pants, waterbeds, fondue and more are covered in this video. Enjoy, like, share, subscribe and let us know what you think in the comments section!

Transcription

Black Light Wall Posters
This fad is a combination of two things; wall posters printed or painted with Fluorescent ink or paint and the black light needed for the fluorescing effect to appear.
The inks or paints used for the posters contain phosphors which cause them to glow when exposed to ultraviolet light emitted from black lights.
For anyone looking to zone out for a few hours to the hazy glow of the blacklight poser, all they needed to do was throw their favorite 70’s vinyl on the turntable and stare into the depths of a fuzzy poster decked out with colors from all over the Day-Glo spectrum.
With their surreal visuals and ability to glow when exposed to ultraviolet light, the posters could provide an almost 3-d effect in a darkened environment and paired well with the music of the day and 1970’s room décor. Some people said that the effect made them feel a sense of altered consciousness while others said that those people were just too high.
As the ‘70s turned into the ‘80s, the blacklight poster fad fell out of fashion and faded into the haze of the past.



Fondue
Not be confused with mountain dew, this was a different kind of dew. A fondue pot seemed to be in everyone’s house in the 70s. The popularity of this cheesy 70s fad was driven by a marketing campaign that started in the late 60’s. It was promoted by an association of Swiss cheese makers which aimed to convince the world to consume pots full of melted cheese. The ads featured attractive Swiss-appearing models in ski sweaters socializing over pots of cheese. The ad campaign along with the wide availability of fondue pots at S&H Green Stamp redemption centers, helped the fondue fad to spread far and wide. The fondue came in popular 1970’s colors of the day like avocado or lime green, harvest gold, and coppertone brown to go with your sweater clad friends gathered around to dip bread into melted cheese and watch your new color TV together.

Of course, fondue is still around today and one of the most popular fondue restaurant chains is …The Melting Pot.


Earth Shoes

Footwear in the 1970’s followed the evolution, and some say revolution of the trends and tastes of the counterculture movement and had become another way one could express their individuality in wardrobe choices.
The Earth Shoe was the creation of a Danish yoga instructor and shoe designer named, Anna Kalso. They embody a “negative heel technology” design feature where the sole was thinner at the heel than at the front of the foot The design was an attempt at replicating walking in sand as the designer drew inspiration for the Earth Shoe design from the excellent posture of indigenous Brazilians, and the impressions left by their bare footprints as they walked through beach sand.
Many people reported that they didn’t like the fact that the front of the sole of the shoe was higher than the rear and that the design feature made their feet hurt. Others loved the earth shoe and felt it was a natural way to walk. Some people felt that they were walking uphill even on flat ground.
Retail sales of the brand in the U.S. were discontinued by the late 1970s as the company couldn’t keep up with demand. However, like all classics that refuse to die, Earth shoes made a comeback in the early 2000’s and are again being manufactured and sold so you can rock this groovy 70’s footwear once more should you ever decide to ditch the Crocs.


Dorothy Hamill Hairstyle
A quintessential hairstyle trend from the mid 1970’s was the ‘Dorothy’; A wedge cut type hairstyle that became ubiquitous with women and girls who wanted the ‘short and sassy’ look. .

00:00 Intro

00:19 Black Light Posters

01:25 Fondue

02:28 Earth Shoes

03:41 Dorothy Hamil Hairstyle

04:35 Puka Shell Necklace

05:15 Bell Bottom Pants

06:08 Farrah Fawcett Pin-Up Poster

07:15 Waterbeds

08:25 Lava Lamps

09:27 Mood Rings

10:36 Outro