The new Urban Cruiser Taisor is Toyota's version of the Maruti Suzuki Fronx. The Invicto is Maruti's version of the Toyota Innova Hycross. The Terrano was Nissan's version of the Renault Duster. The list of badge engineered products is long. But why do carmakers share models? That's the top of discussion on this week's Deep Drive podcast. Hormazd Sorabjee and Sergius Barretto weigh in.

0:00 - Introduction
1:25 - Why badge engineer?
5:04 - Badge engineering doesn't always work
6:55 - Getting badge engineering right
11:45 - The question of service
12:38 - Brand perception

SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd

Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.

Website: http://www.autocarindia.com
Facebook:   / autocarindiamag  
Instagram:   / autocar_india  
Twitter:   / autocarindiamag  

New car reviews ►http://bit.ly/ACI-NewCarReviews

Comparison tests ►http://bit.ly/ACI-Comparison

New bike reviews ►http://bit.ly/ACI-BikeReviews

Features ►http://bit.ly/ACI-Features

#autocarindia #badgeengineering #podcast #deepdrive #deepdrivepodcast