Whether it’s playing a holiday song or getting help with a holiday recipe, suddenly people are hit with online ads appealing to the very interests they vocalized. So, ‘Hey, Alexa, just how smart are smart speakers?’ Umar Iqbal doesn’t need to ‘ask’ Alexa for the answer. He launched a research investigation to find out. Iqbal is an assistant professor of computer science and engineering at the McKelvey School of Engineering at Washington University in St. Louis.

Iqbal said Amazon Echo, engaging people through Alexa, is the most popular of them all. So, he decided to find out what Alexa (Amazon Echo) is hearing and learning from people. The research team designed a study, measuring the collection, usage and sharing of Amazon Echo interaction data.



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