What do fishing and creative writing have in common? In his playful and personal TEDxMonterey talk, award winning freelance writer Brad Herzog shares some of his favorite stories and best kept secrets for pursuing and catching great ideas. Brad Herzog has a four-headed writing career. The Pacific Grove resident is the author of more than 30 books for children, including a new five-book nonfiction series about character in sports. He has also written a trilogy of travel memoirs, which that the American Book Review has deemed "the new classics of American travel writing." His latest book is the co-authored memoirs of civil rights icon Carolyn Goodman.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)