In 1912 the legendary Olympic cyclist Henrik Morén established a new 24-hour record on a Crescent bike. A feat which suddenly made the brand famous on an international scale.
More triumphs should follow in the decades to come: in 1928 Henry Hansen won a gold medal in the Olympic Games and in 1931 he was triumphant at the world championships.
The World Championships proved a good event for Crescent bikes to shine. In 1948 Harry Snell won the title on an orange bike from Sweden. The colour had become iconic and was typical for Crescent bikes.
It was after this Victory that Crescent marketed their racing machines as world champion bikes 'Världsmästarcykeln

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