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How Ford Botched Its Explorer Relaunch


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Published on Feb 13, 2020
Ford revamped its pioneering and popular Explorer SUV for the 2020 model year. With more than 8 million units sold, the Ford Explorer is one of the best selling SUVs of all time. Moreover, it was long a cash cow for Ford. But the launch was riddled with troubles, sparking worries about a legendary automaker in the midst of tremendous change.

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How Ford Botched Its Explorer Relaunch
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