Here's where I know, did, questioned and learned about creating a short commercial video ✌️

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COMMERCIAL ADS referenced in the video

An ad for a health care company:
   • You Must Watch This Kettlebell Christ...  

An ad for Metro Trains Melbourne:
   • Dumb Ways to Die  

I'm teaching 3D Motion Design on Patreon:
  / figandlight  

My Lighting Online Course:
https://www.figandlight.com/lighting-...

INSTAGRAM:
  / figandlight  

0:00 - Intro
0:38 - "There can't be competition because..."
1:38 - The goal of any product video or commercial
2:11 - What exactly determines a great product video?
3:47 - 4 Common traits of a memorable commercial
5:41 - How to tell a relatable story within 30 seconds
8:45 - Pacing
13:01 - The final edit
13:35 - Comparing with the first version
14:07 - If there's anything to take away from this video....

Tools I generally use:
Saw horses: (Amazon) https://geni.us/n3Bz
White plexiglass: (Amazon) https://geni.us/U6TPMnW
DIY Food Photography Surfaces: @Hijabs and Aprons
White tri-fold fill card: (Amazon) https://geni.us/pXMxxd
C-stand: (Amazon) https://geni.us/egIGW9
Camera Mount Adapter for C-Stand: (Amazon) https://geni.us/rojAA
Large V-flat: (Amazon) https://geni.us/JbRQ
Diffusion roll: (Amazon) https://geni.us/thaq
Godox Sl-60W: (Amazon) https://geni.us/BRbinR
Tripod: (Amazon) https://geni.us/wkzmA
Phone clamp: (Amazon) https://geni.us/WfXl
Godox stripbox: (Amazon) https://geni.us/HiqSLdI
Music I use for Youtube videos: https://bit.ly/2TEza2Y
Microphone I use for my videos: (Amazon) https://geni.us/d4Gc
Main Continuous Light: (Amazon) https://geni.us/Bcsf