He means the title in a lighthearted facetious way AND, we all know Craig takes it as a compliment. This man has the kindest heart and is so freakin humble, it's amazing, most impressive is how genuine his humbleness is. He offers himself up for entertainment, he does the Michael Caine accent, he makes the dog noise, the horse noise, he laughs like a kid (in the best sense). I love this guy! Enjoy!