Classic, timeless and inexpensive, buttered ham is a great success with the French. A billion buttered hams are sold each year across the country! A business that makes French bakeries happy and a godsend that sparks fierce competition between bakers and industrialists. Go behind the scenes of butter ham!

00:00 A very simple sandwich to which the French are very attached
09:34 La Croissanterie, a brand with 220 stores throughout France
17:05 Optipain, a factory that produces 6,000 loaves of bread per day
26:11 The Meplon family, butchers from father to son since 1977
36:01 Salad success
52:45 Salad bars
01:08:23 These hot canned dishes that are a hit