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Chapters:
Intro - 0:00
Coby Explores - 0:59
The JetBlue / Spirit Merger - 1:40
Why The Deal Died - 3:25
JetBlue's New Direction? - 4:34
Why It Works - 5:29
Potential Challenges - 7:20
Outro: 9:30

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The Spirit - JetBlue deal is officially dead. After 18 months of uncertainty, a federal judge has struck down the proposed acquisition. This should come as a relief to consumers, as it’ll help keep fares down. But for JetBlue, this is a catastrophe. The deal was designed to offer a quick fix to years of mounting problems. But now, no such relief is coming.

So, where does JetBlue go from here? After years of middling market share and declining relevance, is there a way to right the ship, or are they screwed? Well it turns out the carrier has one last BOLD strategy it seems poised to try. And while this strategy is risky, it could also see them reap massive rewards. Let me explain…

#jetblue #spiritairlines #airbus