How much can you make with a car wrapping business? For WrapCo, the answer is almost $70K/month—even more impressive when you know the business was started with just a hundred bucks.

Fred Roman knew how to vinyl wrap a car well before he started WrapCo in 2012. He launched his first car customization business when he was still 19, and his passion for cars brought him back to the industry more than 10 years later.

Even with this experience, though, opening a business isn’t a cakewalk. Today, we’ll get the inside scoop on the challenges of running a car wrap company, what mistakes Fred’s made with WrapCo, and how you can avoid these pitfalls as a new business owner. We’ll also talk about car wrapping vinyl equipment and how he got started with almost no budget.

Learning how to wrap a car doesn’t take long, but that’s only one part of a vinyl wrap car business. Part of WrapCo’s growth has come from partnerships with big names like Adidas and Nike. We’ll get the inside scoop on how to connect with and land corporate clients, and what other marketing approaches have helped WrapCo grow their sales and reputation.

Car wrapping is just one of the services WrapCo offers. The same equipment used for wrapping a car can be used to make signage and custom graphics. We’ll find out how each of these plays into WrapCo’s revenue, and what advantages and challenges come with diversifying a business.

WrapCo’s success makes them a great model for new business owners to emulate. You can find out more about them online at https://www.wrapcopdx.com.

If you’d rather buy a car wrapping business than start one from scratch, you can find out what’s out there on our listings: https://www.upflip.com

Looking for more advice? Here are some interviews we’ve done with other automotive business owners to check out:

How to Start a $600K/year Car Wrapping Business ►
   • How to Start a Car Wrapping Business ...  

Sheepey Race: From Side Hustle to $7 Million per Year ►
   • Sheepey Race: From Side Hustle to $7 ...  

Timestamps:

0:00 Intro
1:46 Fred’s Background
2:41 Car Wrapping Office and Shop Tour
3:34 Startup Investment
5:08 Business Overhead
6:23 Car Wrapping Equipment Overview
7:29 First Year Revenue
8:23 Beginning Work and Car Wrap Example
9:52 Advertising and Marketing
11:09 Profit Margins
12:19 Business Goals
13:34 Current Revenue
14:44 High-End Client Vital Speed
16:03 Employees
17:20 Breaking Even
18:34 Learning Car Wrapping
19:59 Finding Subcontractors
21:17 Blitz
23:07 Marketing and Advertising Budget
24:08 Car Culture and Automotive Experience
25:21 Important Car Wrapping Skills
26:53 Growing The Business
27:46 Contributors To Success
28:09 Secret Industry Hack
29:18 Corporate Clients
30:18 Business Mistakes
31:29 Outro

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