In this exclusive conversation, we’ll talk to restauranteur Will Guidara and publisher/speaker/author Simon Sinek about Guidara’s latest book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect. In the book, published by Sinek’s Optimism Press, Guidara shares his story of how he and a team of dedicated, motivated employees turned Eleven Madison Park from a struggling eatery into the world’s best restaurant by building on principles of honest communication, pride, and a hospitality ethos based on exceeding customer expectations at every turn; and how these lessons can be applied by business leaders everywhere. 

Will Guidara, Former owner of Eleven Madison Park and Author, Unreasonable Hospitality
Simon Sinek, New York Times Bestselling Author and Publisher of Optimism Press
Interviewer: Becky Quick, CNBC “Squawk Box” Co-Anchor.

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