It is a common idea within psychology that humans put other people or producers within a category in order to make sense of them. Within creative markets, categorizing (or typecasting) others allows for growth in that category, but limits opportunities outside of it. Amanda Sharkey, Associate Professor in W. P. Carey’s Department of Manage and Entrepreneurship at Arizona State University, uses books and authors as a foundation to understand how label mismatch can affect an author’s efforts to successfully reposition and how it affects future reviews and ratings.

Learn more about the Department of Management and Entrepreneurship: https://wpcarey.asu.edu/finance-degrees

Visit https://news.wpcarey.asu.edu/research to explore more faculty research from the
W. P. Carey School of Business at ASU.

Connect with us:

Website: https://wpcarey.asu.edu/
Facebook:   / wpcareyschool  
Instagram:   / wpcareyschool  
Twitter:   / wpcareyschool  
LinkedIn:   / wpcareyschool