SEO is just one part of a digital marketing formula—and its one whose significance has really declined over the past 10 years due to the rise of smartphones, says our guest today. Yet most practices remain very afraid to let it go or change their approaches.

Here's the hard truth: 65% of organic traffic is bot-generated. Once you accept the changes to SEO, how do you reassess your investment? Author and marketing guru Abe Kasbo is here for a zero-fluff shesh on what you need to know.
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About Dr. Pamela Maragliano-Muniz

Pamela Maragliano-Muniz, DMD, is the chief editor of Dental Economics. Based in Salem, Massachusetts, Dr. Maragliano-Muniz began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano-Muniz owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics.

About David Rice, DDS

Founder of the nation’s largest student and new-dentist community, igniteDDS, David R. Rice, DDS, travels the world speaking, writing, and connecting today’s top young dentists with tomorrow’s most successful dental practices. He is the editorial director of DentistryIQ and leads a team-centered restorative and implant practice in East Amherst, New York. With 27 years of practice in the books, Dr. Rice is trained at the Pankey Institute, the Dawson Academy, Spear Education, and most prolifically at the school of hard knocks. Contact him at [email protected].