Dr. Giovanna Graziosi Casimiro has had a unique career. She is the current Head of Production at Phygicode and former Metaverse Producer at Decentraland Foundation and Head of Metaverse Fashion Week.

She has more than a decade of experience in digital design and the XR industry and also serves as a mentor at MIT during their Hacking Arts 2016-2018, and as a Senior Professor at SENAC University Centre, a renowned public federal University in Brazil.

For Giovanna, she believes that life is a short experience.

She wants to have a portfolio of experiences that really enriches her soul and mind and would rather regret what she's tried, then over what she's given up on.

It's ok to fail. Just don't give up.

Bearing in mind this principle, this episode digs into Gigi has led her life and the career choices she's made to date.

Maybe it'll inspire you to take the unconventional step too? 😉

Highlights:
0:00 Roleplaying as a child
1:48 Japanese culture in Latin America
2:29 Bossing around at age 4?!
4:01 Completing a PhD
8:36 Residency to digital nomad
10:32 A routine that works
12:46 Completing 6 residencies
15:24 Choosing varied types of work
21:50 Becoming a producer
22:58 Connecting with Randi Zuckerberg
23:28 Entering the web3 space
29:12 Working at @decentraland_foundation
32:34 An effective work flow
34:31 Decentraland DAO favours the rich?!
36:50 Engagement rates
39:25 Highlighting the underrepresented groups
41:21 Launching Decentraland's virtual fashion week in the metaverse
44:54 Convincing big brands e.g. Dolce & Gabbana, Estee Lauder
52:02 What success looks like

🎙️Show notes/transcript for this episode: https://www.sothisismywhy.com/123

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WHO AM I:
I'm Ling Yah, a Malaysian lawyer & host/producer of the So This Is My Why, where I interview inspiring people about how they found their why, and their blueprint for turning that why into a reality. I’ve interviewed Olympians, Michelin-starred chefs, top entrepreneurs, VC founders, Hollywood actresses, and more.

P/S
⌨️ I’d love to hear from you! Just leave a comment below or email me at sothisismywhy(at)gmail.com