Mikael and Roman’s funny but profound talk presents us with decision‐making strategies most of us practice and reveals typical problems like TMI (too much information), PDF (post‐decision feeling) and the truth about perfection (that no one has ever seen but is rumoured to exist). With a remarkable casualness the duo gives us a summary of their bestseller book titled The Decision Book: 50 Models for Strategic Thinking.

Finnish-born, but raised in Sweden and Germany, Mikael is an editor of Switzerland’s biggest weekly magazine “Das Magazin”. Prior to that he was a staff writer for NZZ FOLIO, and worked as a copywriter for various advertising agencies.

A graduate from the Zurich University of Arts, Swiss-born Roman is a Biel-based creative producer, consulting and producing various projects ranging from documentary movies and campaigns to art installations, pop music and cook books.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx