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For this interview, Arshan caught up with one of his inspirations, director, Cole Bennett. Cole is the founder of Lyrical Lemonade, a multimedia company he started in 2013. Originally from Plano, Illinois, Cole got his start directing music videos for up-and-coming rappers out of Chicago, and running the Lyrical Lemonade hip-hop blog. After directing music videos for artists like Famous Dex, Lil Pump, & Ski Mask the Slump God, Cole’s YouTube channel & reputation as a visionary director grew exponentially. Since then, Cole’s continued to shoot next-level music videos for artists like Teezo Touchdown, BLP Kosher, & Tana, as well as more established names like Kid Cudi, Eminem, & Blink-182. Beyond his success as a director, Cole's brand now incorporates his “Summer Smash” music festivals, merchandise, a record label, & actual canned lemonade.
During their conversation, Cole speaks on his Lyrical Lemonade album, shooting a music video for Drake & Lil Yachty, directing all the videos for Drake’s “For All My Dogs”, & Tyler, the Creator’s perfect creative direction. They discuss Warhol’s “Speed Racer”, Aminé, not making money off YouTube, building his personal brand, & times Cole felt like quitting. Cole introduces some of his friends on the LL album, talks about connecting Lil Durk & Kid Cudi for “Guitar in My Room”, & how he’s inspired by A$AP Rocky. Watch the full interview to hear everything! Kids Take Over is based in Vancouver, Canada.


Timestamps!! Who do you wanna see next?

0:00 – Cole shows love to KTO
1:30 – Your environment needs to inspire you
3:00 – Arshan calls Cole the Blueprint
3:22 – Drake & Lil Yachty video in Maple Ridge
5:58 – ‘For All The Dogs’, directing Drake’s upcoming videos
7:04 – Almost directing “Search & Rescue” video, Zack Bia
7:36 – Videos for Carti, Kendrick, or Travis Scott ever?
8:35 – Tyler the Creator’s visuals are perfect
9:30 – Aminé’s creativity is underrated, less is better than more sometimes
10:30 - Cole lied about not shooting anymore music videos that aren’t for his album lmao
13:00 – Shooting videos for free or dirt cheap
14:14 – Free work leads to a domino effect of opportunities
15:27 – Get a part time job on the side if you need it
17:06 – Making ZERO dollars from YouTube
18:29 – How he makes money
19:22 – Affording an office with a basketball court in it
20:50 – 60k that changed Cole’s life (untold story)
24:58 – Building his personal brand vs business
26:45 – Being a dad one day
28:06 – Wanting to quit when his Migos video got scrapped
32:43 – Cole introduces friends on LL album, SahBabii
35:18 – Teezo Touchdown is easy to work with
35:40 – Not focusing on big names for his album
36:49 – Big artists can be tough to work with
38:09 – Kid Cudi & Lil Durk didnt know about each other until Cole introduced them
41:15 – ASAP Rocky inviting Cole to hang out
42:53 – Yung Lean & Rocky are very similar
43:53 – Shooting videos for every single song on LL album
44:14 – Cole got Chief Keef to wear a suit
45:26 – Will Central Cee wear a suit for him
46:55 – Rappers are moving on to the next album too quick, promote your music
48:10 – Coles thoughts on hip hop media landscape right now, NFR Podcast
50:15 – Lets not promote gossip and instead give privacy to celebrities
51:31 – People tried to box him in as underground
53:00 – He stopped having fun when he felt pressure of having to break a new artist with every music video
54:46 – A lot of people’s favorite era of LL was 2016-2018 but now he's focussed on 2023-2025
55:32 – Arshan’s message to Cole, thanks for being a good PERSON



Tags (ignore)
for all the dogs for all the dogs for all the dogs lil durk lil durk lil durk kid cudi kid cudi kid cudi guitar in my room guitar in my room guitar in my room doomsday doomsday doomsday warhol $not lil yachty lil yachty lil yachty music video migos music video drake ovo drake yung lean yung lean bladee bladee chief keef chief keef chief keef sosa sosa sosa asap rocky asap rocky asap rocky a$ap a$ap a$ap podcast summer smash 2023 blp kosher blp kosher famous dex famous dex teezo touchdown teezo touchdown brand inspo brand inspo tyler the creator tyler the creator rapper rapper rapper soundcloud soundcloud underground underground underground upcoming upcoming upcoming rap rap

#ColeBennett #LyricalLemonade #kidstakeover