As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we have launched a new working group dedicated to helping members and the wider community navigate the upcoming deletion of third-party cookies. This initiative aims to bring together stakeholders from across the ecosystem for collaborative discussions, knowledge sharing, and an exploration of alternative solutions.

A new webinar series has been created to ensure that all stakeholders are adequately informed and prepared for the new post third- party cookie era. In the first webinar, we discussed key timelines and heard from Google’s Chrome on the testing progress for Privacy Sandbox. In this second webinar we explored testing further, inviting Tech Lab, Google and Criteo and Adform to share their experiences and insights.