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Ford Mustang Mach E SUV is turning heads at the LA Auto Show this week. But this next-generation crossover is more than just a shiny new design. The Ford Mustang Mach E is the start of a new chapter in the Ford Mustang business.

As a brand-new, all-electric offering with an iconic badge, the Mach E could dramatically expand demand in the tiny electric-vehicle (EV) market. Ford mustang Mach e review

Buyers will get the full $7,500 federal tax credit on the first 200,000 plug-in or battery electric models sold by a company, unlike for new Tesla and General Motors EV purchases. Mach-e review

The Ford Mustang Mach-E also has an affordable starting price in the mid-$40,000 ballpark and a competitive driving range from 210 miles to 300 miles on a full charge, depending on the trim level.
And for some consumers, Ford is recognizable and comfortable, key for some when deciding to buy into a new technology. Mustang mach-e review ford mustang all-electric mach e

People who may have never considered buying an electric car will look at this vehicle, says Stephanie Brinley, an analyst with IHS Markit. And if EVs are going to grow beyond the tiny sliver of the overall market they occupy today, that has to happen, she says.
“At some point you need more than 1 percent of the car market buying electric vehicles, and this car has the potential to draw from across the country,” Brinley says.

Despite its Mach e Mustang moniker, the Mach-E is not an electric muscle car. It is a crossover SUV, with four doors, more passenger and cargo space, and available all-wheel drive. And it has attitude, but it won’t growl like a V8. It’s decidedly futuristic instead. Ford mustang mach e review

Ford has sold electric vehicles before, but the Mach-E is different. It’s not a re purposed economy vehicle, like the electric Focus, or a cheaper, dumpier version of the Toyota Prius, like the C-Max. Instead, Ford has taken the company’s most hallowed Ford Mustang MAch E heritage and conveyed its classic design cues into a modern crossover SUV.

Below are three ways the new Ford could shake up the growing electric-vehicle market:
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Market for EVsyers could be very different from Tesla buyers, according to Tom Moloughney, a market analyst with Inside EVs, a website that tracks electric-vehicle introductions and sales.
Ford mustang mach-e review couldn’t do a full-on long pony car hood, but it did manage to both make the Mustang Mach-E a bit longer than most electric crossovers, and the designers carefully fit in little styling cues to make it look long. Combined with instantly recognizable Mustang headlights, a semi-faux grille “nosecone,” and the aggressive front bumper splitter, the front of the car does look and feel like a Mustang should.

People will shop a Ford who won’t consider a Tesla. There are large parts of the U.S. where people have relationships with their dealers, and they want the comfort of being able to go somewhere local for sales and service, Moloughney says. It’s a different market than the early adopters who are comfortable with dealing with a tech company like Tesla—which has no dealers and often supplies service with roaming mobile service trucks.
“Ford is everywhere,” Moloughney says. “People can be concerned about new technologies. It’s good to be able to rely on a brand that’s trusted.”

Real Competition Is Tesla's Model Y
The Mach-E may have some design chic, but it doesn't necessarily have the curb appeal of Tesla's sleeker Model 3 or the car company's other models. For mustang mach e review
On the other hand, the Ford Mustang Mach E is designed to be more attractive than the Chevrolet Bolt or Nissan Leaf. And it’s much cheaper than Tesla competitors from Audi or Jaguar.
The battery pack, while different from Tesla inside, sits low in a “skateboard” configuration. Really, this is the only sensible way to build a small passenger EV. By slinging the battery low, you keep the center of gravity low, keep batteries out of the crumple zones, and preserve interior space. Ford decided to just do what works with this dedicated EV p
If you consider the Mach-E SUV’s size, range, and performance specifications, it lines up most with the Model Y, a small crossover SUV that Tesla is promising for next year, says Moloughney.
Like Tesla, Ford recognizes that people are looking for something different and unique, he says. With the Mach-E


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