DIY toothpaste maker’s journey to $12 million in sales
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 Published On May 25, 2021

A surprising solution to the plastic pandemic is rising in popularity — zero-waste toothpaste tablets.

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An estimated 1.5 billion toothpaste tubes are discarded into landfills every year worldwide, and a lot of that plastic ends up in the ocean. But rather than reinvent the tubes themselves, a unique solution to the plastic pandemic is rising in popularity — zero-waste toothpaste tablets.

Toothpaste tablets are essentially toothpaste in a powdered form that’s pressed into a pill-sized tablet. Using them requires chewing a single tablet and letting it dissolve into a paste with a little help from saliva, or a swig of water before brushing.

In hopes of mitigating plastic pollution, more and more consumers are saying goodbye to tubes altogether and instead, adding these eco-friendly toothpaste tablets to their daily oral care routine.

In this video, we meet the founder of Bite — the undisputed leader in the toothpaste tablet revolution that made the little bits go viral in the first place.

See the full article on Bite’s toothpaste tablets, here: https://www.freethink.com/shows/ramen...

This video was created in partnership with Million Stories.

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