Katie Fagan, Director of Product Marketing at Vidmob discussed the greatest driver of marketing performance at our latest Digital Marketing Summit:

Out of Creative, audience and channel, the creative is the most important element to focus on in your campaigns.

Why?
Creative contributes to 47% sales lift second only to reach which contributes to just 22%

But,
marketers don't approach it in the same scientific way as they do with audience and channel.

Incorporate scientific rigour to your creative generation process to use it to its full effect achieve greater sales uplift.

Discover other ways to drive your business forward in one of our upcoming events: http://bit.ly/3OeP13G