Fisher Investments’ founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher discusses how “home country bias” can affect investors’ ability to reach their long-term financial goals. As Ken explains, it’s natural for investors to prefer stocks or bonds from their own country—or region—because of their familiarity. However, Ken says this approach can limit an investor’s ability to properly diversify their portfolio and may come at an opportunity cost.

By owning a variety of countries and categories, Ken says investors can protect their portfolio from shifts in market leadership and gain exposure to broader global trends.

For more of Ken Fisher’s thoughts on the markets, visit us at https://www.fisherinvestments.com.

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Investing in securities involves a risk of loss. Past performance is never a guarantee of future returns. Investing in foreign stock markets involves additional risks, such as the risk of currency fluctuations. The foregoing constitutes the general views of Fisher Investments and should not be regarded as personalized investment advice. Nothing herein is intended to be a recommendation. The opinions expressed are subject to change without notice.