Amazon Sponsored TV ads, what worked for Amazon PPC in 2023, and what to look forward to in 2024 in e-commerce advertising platforms. This and so much more on today's episode!

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Listen in as Gefen from Vendocommerce joins us in this month’s TACoS Tuesday episode to share expert insights on the evolving landscape of Amazon PPC advertising. We’re unwrapping the tactics that have driven success in 2023 and looking ahead to what 2024 holds, with a keen eye on the emerging trend of vertical video ads. Discover how an integrated approach to advertising, factoring in the halo effect on overall sales and product rankings, can amplify your brand’s presence during crucial retail events. We also delve into how to use Helium 10 to easily optimize and track these strategies for superior performance in the year to come.

In our conversation, we compare the accessibility of Sponsored TV with the robust control offered by Amazon DSP, especially for smaller brands looking to maximize their advertising efforts. Learn why testing and patience are critical when navigating these platforms, and understand the strategic organization of sponsored product campaigns to optimize ad groupings. Plus, Gefen imparts valuable advice on marketing products with different attributes and the potential pitfalls of violating terms of service when it comes to product hang tags on Amazon and Walmart. Tune in for an enlightening discussion that could reshape your approach to Amazon advertising.

In episode 527 of the Serious Sellers Podcast, Carrie and Gefen discuss:

00:00 – Amazon Advertising in 2023 and 2024
03:10 – Vertical Video Ads Trend
09:29 – E-Commerce Behavior on TikTok Shop and Amazon
13:13 – Amazon’s Sponsored TV and Publisher Ads
14:25 – Comparing Sponsored TV and Self-Serve DSP
16:51 – TikTok and Amazon Trust and Fulfillment
19:19 – Amazon Advertising and Product Attributes
20:46 – Optimizing Advertising Creatives on Amazon
30:10 – Helium 10 Tool Cerebro