What if, in life, you could create the story you want to unfold? This talk is a guide to getting great results in nearly any situation. Because if all the world is a stage, your life hack is to be a producer. Dean McFlicker is an award-winning producer and director of television marketing at NBCUniversal where he has created campaigns for some of the most successful shows on TV, including This Is Us, The Voice, America's Got Talent and all of NBC's live musicals. As a SVP and Creative Director for NBC Marketing's Original Production Group, Dean has a unique role that combines creativity and executive leadership. As a speaker, he uses his insider perspective to translate techniques from film, TV and Broadway into practical business tools applicable to any industry. Dean shows organizations how to refine their brand story and find their ideal place in the rapidly evolving media landscape. Additional marketing credits include World of Dance, Chicago Fire, ER, Law & Order, SVU, Smash, The West Wing, NYPD Blue, Survivor, and many more. Dean has also produced for CNN, HBO, E! News Daily, Good Morning America. And, perhaps if you're quick, you can spot a young Dean in the movie Newsies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx