In this clip, we sit down with the remarkable Ingrid Best, the founder of I Best Wines, to delve into her journey of entering the wine and spirits industry, her role in revitalizing iconic brands, and the pivotal moment when she decided to take a leap of faith and launch her own product. Ingrid shares her experiences working with major players like Hennessy, Belvedere, and Roc Nation, providing insights into the behind-the-scenes dynamics that drive the success of these brands.

As Ingrid recounts her professional path from her beginnings as an ambassador to her role in managing joint ventures, viewers gain valuable knowledge about the intricate workings of the wine and spirits business. She discusses the transformative period when Hennessy underwent revitalization, bringing fresh perspectives to a brand often associated with tradition. Ingrid’s involvement in the revitalization and her experiences working with Roc Nation and Bacardi further underscore her expertise and her ability to tell stories that resonate with diverse audiences.

Moreover, Ingrid’s deep-rooted passion for music serves as a driving force behind her storytelling skills, which she has successfully translated into the branding and marketing of wines and spirits. Through her narrative, viewers witness the power of storytelling in reimagining legacy brands and making them relevant to new generations and cultures. Ingrid’s emphasis on building teams and leveraging diverse talents demonstrates how her proficiency in storytelling extends beyond words to encompass the strategic assembly of complementary skills.

The conversation takes an inspiring turn as Ingrid reveals her transition from the corporate world to entrepreneurship. She reflects on the pivotal moment when she decided to embark on this new chapter, highlighting the importance of having an exit plan and the encouragement she received from industry veterans like Puff. Ingrid’s description of her life-changing trip to South Africa and her discovery of the region’s exceptional wines captures the essence of her entrepreneurial journey, showcasing the pivotal turning points that led to the creation of I Best Wines.

Following her enthralling visit to the wine region in South Africa, Ingrid's transition towards launching her wine brand is revealed to be a carefully thought-out process, marked by meaningful connections, thorough research, and a firm commitment to respecting the heritage of South African wines. Her decision to carve a disruptive path by launching her wine from South Africa amplifies the depth of her passion and determination to redefine industry norms.

Join us in this captivating conversation as Ingrid Best imparts invaluable wisdom, personal insights, and industry secrets, offering a unique perspective on the wine and spirits industry and the entrepreneurial journey.

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