In this training course, Oneupweb Social Media and Content Strategist Tessa Lighty runs you through how to promote your business on social platforms.

Video chapters:

› 0:00 – Introduction and the flexible nature of social media
› 1:16 – An overview of the different platforms
› 5:37 – How to choose a platform for your business
› 5:50 – Optimizing your social media profiles
› 6:53 – Examples of optimized profiles
› 8:00 – Planning your content (and how to be spontaneous)
› 9:50 – Analyzing social data meaningfully
› 11:33 – Paid media on social
› 13:04 – Facebook tips
› 15:20 – Instagram tips
› 17:56 – LinkedIn tips
› 19:24 – Twitter tips
› 20:10 – Pinterest tips
› 20:37 – YouTube tips
› 21:34 – TikTok tips
› 22:19 – 2021 social media trends
› 25:34 – Conclusion

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Check out our Knowledge Hub digital marketing articles: https://bit.ly/37N24nS

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