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Apple announced their iOS privacy changes last year, stopping apps from tracking users across apps. At the same time, they also increased their ad revenue 10-fold and are planning to roll out ads to Maps, TV, Books, Podcasts & more to build out their own ad empire.

The Story Behind - ep. 90

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►►► Attributions & Sources ◄◄◄

1: Toni Sacconaghi, Bernstein, via Barrons: https://www.barrons.com/articles/appl...
2: Mark Gurman, Bloomberg: https://www.bloomberg.com/news/newsle...
3: Neil Shah, Counterpoint: https://www.counterpointresearch.com/...

Music by Edemski:   / edemski