This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics. link

We cover topics ranging from dual-frequency chips, sustainability in smart packaging, and the RFID RAIN Alliance's role. Uncover the intricacies of the semiconductor industry, and potential synergies between competing RF technologies.

Pierre’s Top 3 Songs:

Mack the Knife by Louis Armstrong:    • Mack the Knife by Louis Armstrong  
Is This Love by Bob Marley:    • Is This Love  
In The End by Linkin Park:    • Linkin Park - In the End (Lyrics)  

You can listen to the audio version of the entire conversation by clicking the link above.

Timestamps:
0:00 - Intro
2:37 - Pierre Muller in Amsterdam
3:16 - EM Microelectronic
4:32 - Product offerings
6:44 - NFC adoption
8:40 - NFC pros and cons
15:46 - Low frequency RFID
17:55 - EM Microelectronic's focus on RFID
23:02 - Resale and circularity use cases
27:45 - Tapping products to pay and authenticate
32:00 - Improving the digital shopping experience
35:56 - What software is supporting these use cases?
39:39 - RAIN RFID Alliance
43:00 - RFID infrastructure costs
45:40 - Hybrid BLE and UHF tag?
47:15 - Pierre Muller's career
48:39 - Pierre's top 3 songs

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