Being born into one of the country’s most well respected business families is one thing; trying to make a name for oneself by breaking out of the traditional businesses is another. That is what Ananya Birla, the eldest daughter of Kumar Mangalam Birla—the world’s 127th richest and India’s sixth with a net worth of $11.8 billion, according to the 2018 Forbes billionaires’ list—has started to do, as an entrepreneur-singer.

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