The LEGO brick may not look like much but it is the cornerstone of the $6.25 billion Danish company. Today, LEGO’s blockbuster portfolio includes collaborations with The Beatles, Star Wars, and Frozen, a mega-hit movie franchise and 8 LEGOland theme parks. A toy that was once thought of for little boys is seeing its largest growth coming from girls and adults.

But in the early 2000s, the company made several missteps and came extremely close to declaring bankruptcy. Here’s how LEGO reclaimed its status as one of the most successful toy companies in the world.

Correction: This video has been updated to reflect LEGO’s accurate 2019 revenue.

» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt

#CNBC
#CNBCMakeIt

LEGO’s Comeback: From Nearly Bankrupt To $6 Billion