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Adding product reviews to your Shopify store is an essential step towards building customer trust and loyalty. To begin, navigate to your Shopify admin panel and select the "Product" section. Click on the product you would like to add reviews for, and then scroll down to the "Product Reviews" section.

Here, you can enable product reviews and customize your settings, such as allowing customers to leave anonymous reviews or requiring approval before publishing. Additionally, you can add a review widget to your product pages to showcase customer feedback. By implementing product reviews on your Shopify store, you can increase sales and improve customer satisfaction.