Cold email has become the necessary evil of the working world, and for better or worse, even the most cutting-edge startups don’t get a free pass. In this session, Carrie Shaw, CMO at Copper, will outline why it’s a losing game to rely on outdated and ineffective email “strategies” like gimmicks, guilt, favors, FOMO, and poor personalization. Instead, she will dive into the only effective combination: timing and pain. That – and being able to write. With the dominance of email as a marketing and sales channel showing no signs of stopping, Carrie will share specific examples on how to make your prospects’ inboxes brighter and your pipeline stronger.

GLOBAL CONFERENCE: https://www.startupgrind.tech/confere...
EUROPE CONFERENCE: https://www.startupgrind.tech/europe

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