Setting up Google Analytics in 2023 is a vital step for any website owner or digital marketer. The first step is to create a Google Analytics account, which requires a Google account. Then, the website must be added to the account by creating a new property. The tracking code provided by Google Analytics must be installed on the website to start collecting data.

It is important to set up goals and conversion tracking to measure the success of marketing campaigns. Utilizing advanced features such as demographic and behavior reports can provide deeper insights into website visitors. Regularly reviewing and analyzing the data can help make informed decisions and improve website performance.