Video content is a powerful tool to help any seller accomplish their selling goals. However, it’s only powerful when executed and distributed properly. In today’s episode of The Sales Evangelist, Donald is joined by digital marketing professional and owner of KickStart Dental, Chris Pistorius, to learn how any seller can capitalize on video production to garner prospects’ attention.

What are things people get wrong with video production?
There isn’t a process in place. He uses Lucidchart, a mind-mapping software that helps chart the process and gather steps for a seller to visualize.
Map it out and have a plan, but continue with the understanding that it will likely change.
Have your Dream 100 - the list of one hundred targets you’d like to acquire as clients.
Get a CRM system that fits our needs. Chris uses Pipedrive, but Salesforce and other top CRM systems are viable options depending on your volume and process.

Maintain consistent communication:
GoHighLevel is a tool built for marketing agencies that set up automated email sequences depending on the receiver’s responses (or lack thereof.)
Use a variety of channels to interact with prospects.
Send an email offering a unique video email to each prospect offers an individualized follow-up that can be made once someone has expressed interest.
In your video content, magnify the existing pain points the prospect has to validate their belief in the pain point and encourage them to use you to solve that pain.
Use platforms like Loom to screen-share and personalize the video content sent to prospects.

Chris’s major takeaway? Done is better than perfect. If you take too much time perfecting your studio or finding the ideal tools, you’ll never get it done. Once you put a plan in place and track your progress toward your goals, you’ll find opportunity between what you’re doing and what you need to do. Visit Chris’s website at kickstartdental.com for a free strategy session (P.S. you don’t need to be a dentist.)

This episode is brought to you in part by Scratchpad.
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This episode is brought to you in part by the Outbound 2022 Sales Conference.
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