A client’s website is their castle. They use it to store everything they might think of as a brand asset. So when it comes to designing something new, all the building blocks are there, right? Well, most often they’re not. Content must be appropriate to the medium, whether that’s the size, orientation and format of images, or the brevity and intent of the copy. We look at why it can be unhelpful for everyone involved to “see website for details.”

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