Published On Apr 6, 2023
The Vice Chairman of @ogilvyuk, Rory Sutherland, explains how behavioural science can help marketers understand why consumers make certain purchase decisions. He cites Dyson, Nespresso, and mobile phone technology as examples.
Get the rest of this episode wherever you listen to podcasts and our website here: https://jo.my/behavioural-science
The Lead Creative podcast is also available on:
🌐Our website: https://theleadcreative.com
🎧Spotify: https://jo.my/spotify-tlc
🎧Apple: https://jo.my/tlc-apple
🎧Google: https://jo.my/tlc-google
Or wherever you get your podcasts
Find us on the socials:
Facebook: / leadcreativenews
X: / creativeslead
Instagram: / theleadcreative
Check out some of the brands that are mentioned: @dyson and @nespresso
#advertising | #marketing | #branding | #Brand