Published On Jun 19, 2019
Amazon has a few subtle tricks that influence your buying behavior. Have you noticed these hidden cues in the interface?
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RELEVANT STUDIES
Visually smaller prices seem numerically smaller
https://www.sciencedirect.com/science...
Blemishing Effect
https://academic.oup.com/jcr/article-...
Zero-Comparison Effect
https://academic.oup.com/jcr/article-...
Horizontal vs. Vertical Assortments
https://journals.sagepub.com/doi/abs/...
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