Everything you'll ever need to know about bicycle tires is covered in this video! Rolling resistance, tyre pressure and hookless technology, Pirelli's Head of Global Marketing Samuel Bressan knows more about tyres than many of us can imagine. Join us as Alex sits down with this professional tyre nerd for a true deep dive into these complex rubber circles.

00:00 intro
03:40 How much does tyre weight matter?
06:53 What’s the next big change in tyre tech?
07:38 How has hookless affected tyres?
09:34 What’s the difference between hookless and hooked tyres?
11:13 What is CRR?
12:20 What is tyre hysteresis?
14:04 What are vibrational losses?
16:15 Why are wider tyres better?
20:50 What do you prioritise when designing a tyre?
25:02 When will we stop making tyres wider?
29:30 What mistakes do people make when fitting tyres?
32:16 Bad tyre, good pressure vs good tyre, bad pressure?
33:40 Should we all use better-quality inner tubes?
35:50 Can bike tyres be recycled?

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📸 Photos - © Velo Collection (TDW) / Getty Images & © Sprint Cycling Agency

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