In the race to get a startup idea off the ground, founders focus on getting a MVP completed, finding talent to expand the team and then, the much-dreaded exercise of raising money. In the frenzy of it all, they at times overlook the fundamental question of how will I (or I and my investors) make money? They have a general, very high level idea about the possible paths, but most of the time they have not homed in on the monetization path or actual business model. And, that is a mistake.

In this highly interactive session, Rudina Seseri of Fairhaven Capital, helps founders:
- determine the right monetization paths for both B2B and B2C businesses, and
- understand the ramifications of each business model.