Sneakers are no longer only used for athletic activities; they have evolved into a wardrobe must. The sneaker market is expected to be worth around US $ 95 billion globally and is expected to double every two years as a result of the success of millennials and Gen Z, who see the market as a vehicle for self-expression, freedom of choice, and opinion.

Hype feeds nicely into the status-driven nature of Indian society. Of doubt, it has a niche, but the potential consumer market is far wider than it first appears, especially in light of the way hype items function as stocks with fluctuating prices. We've seen exponential growth in this market over the previous three years, and the top is still roughly five years away.

In the last ten years, the resale market has expanded from a small niche to a multibillion-dollar industry, and India's digital playground has shown to be favorable to this sneaker culture.

People may stand in line for hours for popular and limited-edition footwear. Unique shoes, however, are becoming more than just collectibles because of their growing popularity and growing acceptance as works of art. There is a lot of hoopla surrounding the buying and selling of sneakers, and while there is a sizable audience who are buying to sell, fewer people are buying to wear.

In this video, I have Vedant Lamba with me! Starting as a YouTube channel in 2017, Vedant buiilt Mainstreet Marketplace as one of India's largest platforms for resellers of sneakers and streetwear apparel.

Vedant and I discuss this very interesting sneaker industry in India and how can someone enter this space and make big money! He also shares his own story of how he got into this business and spotted this golden opportunity and capitalized on it!

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CHAPTERS:

0:00 - Intro
0:33 - What is Sneaker Reselling?
1:12 - Hype in Sneakers
2:56 - What is Mainstreet?
4:25 - How to spot an Opportunity?
5:38 - Story of not going to the College
6:59 - The Story of First Buck with Reselling
8:44 - How to start a Sneaker Business?
10:11 - Potential of Sneaker Business
11:10 - How to Overcome Self Doubt?
12:44 - Benefits of Relocation?
13:42 - Importance of Building in Public
15:37 - Outro


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