Rolls-Royce is an icon, a symbol of excellence, a symbol of empire. It brings to mind the faded glory of the aristocracy and yet, today’s aspirants to wealth and position still seek to own a “Rolls.” To many, there is nothing like a Rolls. They say Rolls-Royce is more than just a car. To them it simply means, the best. If someone says that something is “the Rolls Royce of anything,” we know immediately that it is expensive but probably the ultimate. As we trace the storied development of the company founded by Henry Royce and Charles Stewart Rolls, we'll see how Rolls-Royce Motorcars grew to represent the best in the world.

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Ref: EP 107