One of Tony Robbins’ most important missions is to end world hunger – and right now that need is more critical than ever before.

By 2050, Earth’s population will have reached 9.7 billion.

The COVID-19 pandemic has worsened food insecurity and restricted access to food for thousands of people around the world.

The cost of food continues to rise.

The race to end hunger is more important than ever...

But it can be done when the brightest minds on the planet compete to make nutritious food healthier and more accessible.

In this episode of the Tony Robbins podcast, Tony talks about the inspiration behind $15M XPRIZE Feed the Next Billion with XPRIZE Founder and Executive Chairman, Peter H. Diamandis.

XPRIZE Feed the Next Billion is four-year competition that incentivized teams to produce chicken breast or fish fillet alternatives that replicate or outperform conventional chicken and fish in the following categories: access, environmental sustainability, animal welfare, nutrition and health, taste and texture.

During this conversation between Tony and Peter, you’ll learn more about how big the problem of food insecurity and hunger really is, and how today’s brightest minds are working to solve it. Plus, you’ll learn more about what inspired Tony to tackle not only the problem of hunger in the United States, but hunger on a global scale.

In July 2021, XPRIZE Feed the Next Billion announced 28 semifinalists. Winners are projected to be announced in 2024.

About XPRIZE Feed the Next Billion

XPRIZE Feed the Next Billion originated from the Future of Food Impact Roadmap, an in-depth analysis by XPRIZE of global food system challenges, which found alternative proteins at-scale to be a critical impact area requiring significant technological advances, decreased price points, and notable shifts in consumers’ preferences. The competition was then launched with the support of partners including ASPIRE, a part of Abu Dhabi’s Advanced Technology Research Council (ATRC), the technology program management pillar of Abu Dhabi’s Advanced Technology Research Council (ATRC) which shapes research and development for transformative technology outcomes and defines Abu Dhabi’s R&D strategy, The Tony Robbins Foundation, The Good Food Institute, Foundation for Food and Agriculture, District 3, New Harvest, and Proveg International. Through the development of chicken and fish alternatives, teams competing in the prize will work to ensure that, as the world grows in wealth, the availability of sustainable food can meet the coming demand for food products that allow the next billion to live active and healthy lives.

To learn more about XPRIZE Feed the Next Billion, visit xprize.org/feed.

About The Tony Robbins Foundation

Founded in 1991, The Tony Robbins Foundation is a nonprofit organization created to empower individuals and organizations to make a significant difference in the quality of life of people often forgotten. Through global programs and initiatives, The Tony Robbins Foundation is dedicated to creating positive changes in the lives of youth, seniors, the hungry, homeless and the imprisoned population. The Foundation helps provide millions of meals globally each year, has awarded over 2,000 grants and other resources to health and human services organizations, implemented curriculum in 1,700 plus correctional facilities and gathered thousands of young leaders from around the world with its teen programs. For more information, visit www.thetonyrobbinsfoundation.org.

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