Dafna Goor, Assistant Professor of Marketing, talks about why consumers may still choose standard, conventional products over the greener alternatives. You can learn more about Dafna and her research interests here: https://www.london.edu/faculty-and-re...

This video is part of an ongoing series, where London Business School faculty explain their research in short videos.

To view other videos in the series, please click this link:    • London Business School Faculty Resear...  

#research #thoughtleadership #ecofriendly