How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices
MaRS Startup Toolkit MaRS Startup Toolkit
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 Published On Oct 9, 2012

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results.

MaRS -- Building Canada's next generation of global technology companies. http://www.marsdd.com/

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