Brian Tracy has spent decades studying the habits of peak performers and self-made millionaires. He’s also applied them in his own life. After all, one doesn’t become a best-selling author of more than 70 books and one of the world’s most sought-after motivational speakers by not practicing what one preaches.

Tracy took the stage at Elite Academy in front of thousands July 21 to teach the 7 C’s — seven powerful principles that make the difference between self-made millionaires and the rest of the world. While, in Tracy’s own words, these principles are simple, few are the people who actually put them into practice. If we’re able to, wealth and happiness await.

“They’re not complicated,” said Tracy speaking of the 7 C’s. “You don’t have to learn rocket science. Anyone can become wealthy. But what’s more important is the person you become while you’re becoming wealthy. You have to become a completely different person. You have to develop character beyond 99% of the people in this world. Honesty, discipline, quality relationships — because without that, nothing is possible.”