In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once.

Key Takeaways:

00:32 - Initial Reflections: Once, 30 Days In

02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success

09:58 - Embracing the Journey: Finding Joy in the Process

13:39 - Looking Forward: The Future Trajectory of Once

15:53 - Taking Risks: Navigating the Gambles of Product Launches

23:24 - Pricing Puzzles: Deciphering the Right Value

Links and Resources:

Once. com – https://once.com/
Campfire – https://once.com/campfire
Books by 37signals – https://37signals.com/books
Sign up for a 30-day free trial at Basecamp.com
HEY – https://www.hey.com/
The REWORK podcast – https://37signals.com/podcast/

Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.