AWS Simple Email Service | Bulk Sender Requirements and How to Comply | AWS Events
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 Published On Mar 18, 2024

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. This video dives into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements.
The new requirements include long-standing best practices that all email senders should adhere to in order to achieve good deliverability with mailbox providers. What’s new is that Gmail, Yahoo Mail, and other mailbox providers will require alignment with these best practices for those who send bulk messages over 5000 per day or if a significant number of recipients indicate the mail as spam.

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